Designing Visual Language: Strategies for Professional Communicators

Designing Visual Language: Strategies for Professional Communicators
ISBN-10
0205616402
ISBN-13
9780205616404
Category
Language Arts & Disciplines
Pages
400
Language
English
Published
2011
Publisher
Longman Publishing Group
Authors
Charles Kostelnick, David Donovan Roberts

Description

Written by two highly experienced teachers in the field of document design, Designing Visual Language, 2/e offers useful strategies and tools for document design of all types. A chief goal of the text is to enable students to extend the rhetorical approach they employ in writing and editing courses to the creation of various forms of visual communication. The text focuses on the kinds of situations and practical documents that occur in the workplace and blends this focus with a rhetorical approach that ties design to the audience, purpose, and context of messages.

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