Public Relations Writing and Media Techniques
- ISBN-10
- 0205648282
- ISBN-13
- 9780205648283
- Series
- Public Relations Writing and Media Techniques
- Category
- Public relations
- Language
- English
- Published
- 2009
- Publisher
- Allyn & Bacon
- Author
- Dennis L. Wilcox
Description
Public Relations Writing and Media Techniquesis the most comprehensive and up-to-date public relations writing book available. With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today’s digital age. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns. This text also serves as an invaluable resource for public relations practitioners in the field.
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Other editions
-
- 2013-10-03
- 467 pages
- Paperback
- Pearson Higher Ed
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