Political Campaign Communication

Political Campaign Communication
ISBN-10
0205860958
ISBN-13
9780205860951
Series
Political Campaign Communication
Category
Business & Economics
Pages
320
Language
English
Published
2012-06
Publisher
Prentice Hall
Authors
Larry Powell, Joseph Cowart

Description

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Updated in its 2nd edition Political Campaign Communication examines the ins and outs of political campaigning through the eyes of both an academic and a political consultant.Unlike many texts in this field, Political Campaign Communication takes a broad view of political campaigning, discussing theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events.

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