Public Relations Writing and Media Techniques
- ISBN-10
- 0205873340
- ISBN-13
- 9780205873340
- Series
- Public Relations Writing and Media Techniques
- Category
- Public relations
- Pages
- 534
- Language
- English
- Published
- 2013
- Publisher
- Pearson Educacion
- Authors
- Bryan H. Reber, Dennis L. Wilcox
Description
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies--the Internet, Webcasting, etc.--and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field."--Publisher's website.
Get the book
Other editions
-
- 2013-10-03
- 467 pages
- Paperback
- Pearson Higher Ed
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