Media of Mass Communication: International Edition

Media of Mass Communication: International Edition
ISBN-10
0205876455
ISBN-13
9780205876457
Series
Media of Mass Communication
Category
Communication
Pages
504
Language
English
Published
2012-02-03
Publisher
Pearson Educacion
Author
John Vivian

Description

Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

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