This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in its 2nd edition Political Campaign Communication examines the ins and outs of political campaigning through the eyes of both an academic and a political consultant.Unlike many texts in this field, Political Campaign Communication takes a broad view of political campaigning, discussing theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events.
A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite—a thoroughly researched, insightful, and reader-friendly text.
Jamieson, Kathleen Hall, and David S. Birdsell. Presidential Debates: The Challenge of Creating an ... Kaid, Lynda Lee, John C. Tedesco, Dianne G. Bystrom, and Mitchell S. McKinney, eds. The Millennium Election: Communication in the ...
Ghostwriting: Before Franklin D. Roosevelt and the radio. Today's Speech, pp. 10–12. Brinkley, D. (Ed.) (2011). ... Brown, P., & Levinson, S. C. (1987). ... Burgess, D., Haney, B., Snyder, M., Sullivan, J. L., & Transue, J. E. (2000).
See in addition: Dennis M. Simon, “Public expectations of the president,” in The Oxford Handbook of the American Presidency, ... Jennifer R. Mercieca and Justin S. Vaughn, “Barack Obama and the rhetoric of heroic expectations,” in The ...
This book offers a comprehensive guide to political campaign communication using functional theory as a framework.
This text takes a unique approach to the subject of campaign communication by examining its intricacies from views both inside and outside of the process.
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign.
The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.
The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters.
This volume focuses on the 2016 Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign communication and practice.