Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work
- ISBN-10
- 0226069885
- ISBN-13
- 9780226069883
- Category
- Political Science
- Pages
- 302
- Language
- English
- Published
- 2006
- Publisher
- University of Chicago Press
- Author
- Ted Brader
Description
Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making.
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Other editions
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- 2020-07-08
- 280 pages
- Ebook
- University of Chicago Press
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