The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
- ISBN-10
- 0226260127
- ISBN-13
- 9780226260129
- Category
- Business & Economics
- Pages
- 287
- Language
- English
- Published
- 1998-12
- Publisher
- University of Chicago Press
- Author
- Thomas Frank
Description
Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.
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Other editions
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- 1998-10-21
- 326 pages
- Ebook
- University of Chicago Press
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