Crosstalk: Citizens, Candidates, and the Media in a Presidential Campaign

Crosstalk: Citizens, Candidates, and the Media in a Presidential Campaign
ISBN-10
0226420205
ISBN-13
9780226420202
Series
Crosstalk
Category
Political Science
Pages
307
Language
English
Published
1996-06-15
Publisher
University of Chicago Press
Authors
Marion R. Just, Professor of Political Science Marion R Just, Ann N. Crigler

Description

Examining political advertisements, news coverage, ad watches, and talk shows in Los Angeles, Boston, Winston-Salem, and Fargo/Moorhead, the authors chart the impact of different information environments on citizens and show how people developed images of candidates over the course of the campaign. Crosstalk presents persuasive evidence that campaigns do matter, that citizens are active participants in the campaign process, and their perceptions of a candidate's character is the central factor in the voting process.

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