Crosstalk: Citizens, Candidates, and the Media in a Presidential Campaign
- ISBN-10
- 0226420213
- ISBN-13
- 9780226420219
- Series
- Crosstalk
- Category
- Political Science
- Pages
- 323
- Language
- English
- Published
- 1996-06-15
- Publisher
- University of Chicago Press
- Author
- Marion R. Just
Description
Examining political advertisements, news coverage, ad watches, and talk shows in Los Angeles, Boston, Winston-Salem, and Fargo/Moorhead, the authors chart the impact of different information environments on citizens and show how people developed images of candidates over the course of the campaign. Crosstalk presents persuasive evidence that campaigns do matter, that citizens are active participants in the campaign process, and their perceptions of a candidate's character is the central factor in the voting process.
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Other editions
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- 1996-06-15
- 307 pages
- Paperback
- University of Chicago Press
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