The Global Business Environment: Meeting the Challenges

The Global Business Environment: Meeting the Challenges
ISBN-10
0230210252
ISBN-13
9780230210257
Series
The Global Business Environment
Category
Business & Economics
Pages
520
Language
English
Published
2011-04-15
Publisher
Palgrave Macmillan
Author
Janet Morrison

Description

This book offers an accessible and engaging introduction to the business environment, covering the economic, political, social, legal, cultural, technological and financial dimensions to provide a comprehensive overview of the global environment within which businesses operate.

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