Storytelling in Organizations: From Theory to Empirical Research

Storytelling in Organizations: From Theory to Empirical Research
ISBN-10
0230271758
ISBN-13
9780230271753
Series
Storytelling in Organizations
Category
Business & Economics
Pages
210
Language
English
Published
2009-08-20
Publisher
Springer
Author
Anna Linda Musacchio Adorisio

Description

Storytelling in organizations is a notion that encompasses both the stories that the organization produces and the ones told by its members. It provides both an in-depth treatment of the literature on narratives, stories and storytelling and an extensive empirical case from an American banking institution.

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