Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World
- ISBN-10
- 023033833X
- ISBN-13
- 9780230338333
- Category
- Business & Economics
- Pages
- 249
- Language
- English
- Published
- 2012-08-21
- Publisher
- Macmillan
- Authors
- Fraser P. Seitel, John Doorley
Description
Discusses the rising importance of public relations in the business world and highlights some of the most important public relations moments in recent years, including Charlie Rangel's tax evasion, John Edwards' affair and love child, and Tiger Woods' cheating scandal.
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Other editions
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- 2012-08-21
- 248 pages
- Ebook
- St. Martin's Press
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