What Chinese Want: Culture, Communism and the Modern Chinese Consumer
- ISBN-10
- 023034030X
- ISBN-13
- 9780230340305
- Category
- Business & Economics
- Pages
- 258
- Language
- English
- Published
- 2012-05-22
- Publisher
- Macmillan
- Author
- Tom Doctoroff
Description
A sweeping examination of contemporary Chinese consumer behavior explains the complex differences between Chinese and Western culture while revealing how marketers and businesses can take advantage of current opportunities.
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Other editions
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- 2012-05-22
- 272 pages
- Ebook
- Macmillan
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