E-Marketing: Theory and Application
- ISBN-10
- 0230364713
- ISBN-13
- 9780230364714
- Series
- E-marketing
- Category
- Business & Economics
- Pages
- 420
- Language
- English
- Published
- 2011-01-11
- Publisher
- Macmillan International Higher Education
- Authors
- Stephen Dann, Susan Dann
Description
Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.
Get the book
Other editions
Similar books
-
EMarketing: The Essential Guide to Online Marketing
By Robert A. StokesEMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience.
-
E-Marketing: Applications of Information Technology and the Internet Within Marketing
By Cor MolenaarSupplemented by practical examples throughout, e-Marketing is an essential read for all marketing and business administration students.
-
E-Marketing
By Judy Strauss, Raymond Frost, Alexa FoxThis updated edition is the most comprehensive book on digital marketing, covering all the topics students need to think like a marketer.
-
Total E-mail Marketing: Maximizing Your Results from Integrated E-marketing
By Dave ChaffeyComprehensive and with a strong practical focus, this volume presents a complete guide to maximising the range and impact of e-mail marketing techniques.
-
E-Marketing: What Went Wrong and How to Do It Right
By K & A Press“e-Marketing is a continuous process that follows a quicker cycle.” WHAT IS THE E-MARKETING CYCLE? The e-Marketing Cycle is basically the sequence of marketing activities delineated by your e-Marketing Plan. Each step of the Plan should ...
-
E-marketing Intelligence: Transforming Brand & Increasing Sales Using Digital Channels : Tips & Tricks with Best Practices
By Noman RanaThere is no publication other than this book that explains you practical methodology by explaining different scenarios with multiple tips and best practices of implementing e-marketing intelligence.
-
eMarketing Strategies for the Complex Sale
By Ardath AlbeeThis is your guide for Web marketing success.” David Meerman Scott, bestselling author of The New Rules of Marketing and PR and World Wide Rave “A compelling read for both B2B marketing and sales professionals alike, eMarketing ...
-
E-Mail Marketing For Dummies®
By John ArnoldThis book tells you how to use e-mail marketing properly and effectively so that no one sees you as a nasty spammer.
-
E-Marketing: Concepts, Methodologies, Tools, and Applications
By Management Association, Information ResourcesThe real benefits of SL can be exploited when companies: 1) use the interactive and cooperative capabilities of the new medium and build a personal community environment for each customers, 2) consider each customer as an individual ...
-
Advances in Electronic Marketing
Patent law has become extraordinarily important to e-marketers in the U.S. due to the recognition of the business method patent, which protects unique ways of conducting e-marketing. Since the decision in State Street Bank v.