E-Marketing: Theory and Application

E-Marketing: Theory and Application
ISBN-10
023036473X
ISBN-13
9780230364738
Series
E-marketing
Category
Business & Economics
Pages
420
Language
English
Published
2017-09-16
Publisher
Bloomsbury Publishing
Authors
Stephen Dann, Susan Dann

Description

Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.

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