International Business Organization: Subsidiary Management, Entry Strategies and Emerging Markets
- ISBN-10
- 0230377858
- ISBN-13
- 9780230377851
- Category
- Business & Economics
- Pages
- 348
- Language
- English
- Published
- 1999-07-09
- Publisher
- Springer
- Author
- Malcolm Chapman
Description
The fifth volume of the Academy of International Business Series concentrates on three crucial areas of International Business: organizational issues across multinational enterprises, international market entry strategy and emerging markets. It examines theory and practice in parent-subsidiary relationships, in host country and MNE interactions, and in the organizational response of international business to dynamics in the global economy.
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