Contemporary Strategic Marketing
- ISBN-10
- 0230507204
- ISBN-13
- 9780230507203
- Category
- Business & Economics
- Language
- English
- Published
- 2008
- Publisher
- Red Globe Press
- Authors
- Paul Baines, Ross Brennan, Paul Garneau
Description
An extremely fluent and effective text designed to be a complete resource for single semester courses, this book has a unique combination of text, case studies and readings--as well as a comprehensive companion website, new for this edition.
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