Global Innovation Management: A Strategic Approach
- ISBN-10
- 0230524915
- ISBN-13
- 9780230524910
- Category
- Business & Economics
- Language
- English
- Published
- 2008-04-15
- Publisher
- Palgrave Macmillan
- Author
- J. Christopher Westland
Description
Innovation has become theTwenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A scientific methodology of innovation management can be articulated and mastered and Global Innovation Management provides the multinational manager with that framework. Companion Website: http://www.palgrave.com/business/westland/
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