Service is Front Stage: Positioning Services for Value Advantage
- ISBN-10
- 0230579477
- ISBN-13
- 9780230579477
- Category
- Business & Economics
- Pages
- 172
- Language
- English
- Published
- 2006-09-29
- Publisher
- Springer
- Author
- J. Teboul
Description
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
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