Digital Strategies in the Pharmaceutical Industry
- ISBN-10
- 023059879X
- ISBN-13
- 9780230598799
- Category
- Business & Economics
- Pages
- 239
- Language
- English
- Published
- 2003-01-24
- Publisher
- Springer
- Authors
- L. Lerer, M. Piper
Description
This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.
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