Designing for Growth: A Design Thinking Tool Kit for Managers

Designing for Growth: A Design Thinking Tool Kit for Managers
ISBN-10
0231158386
ISBN-13
9780231158381
Category
Creative ability in business
Pages
227
Language
English
Published
2011
Publisher
Columbia University Press
Authors
Jeanne Liedtka, Tim Ogilvie

Description

Outlines the popular business trend through which abstract ideas are developed into practical applications for maximum growth, sharing coverage of its mindset, techniques and vocabulary to reveal how design thinking can address a range of problems and become a core component of successful business practice.

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