Creative Strategy: A Guide for Innovation

Creative Strategy: A Guide for Innovation
ISBN-10
0231160526
ISBN-13
9780231160520
Category
Business & Economics
Pages
165
Language
English
Published
2013
Publisher
Columbia University Press
Authors
William Duggan, William R. Duggan

Description

"Duggan shows how creative strategy follows the natural three-step method of your own brain: it breaks down a problem into parts, and then searches for past examples in your memory to come up with a new combination to solve the problem"--P. [2] of jacket.

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