"Duggan shows how creative strategy follows the natural three-step method of your own brain: it breaks down a problem into parts, and then searches for past examples in your memory to come up with a new combination to solve the problem"--P. [2] of jacket.
Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work.
Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work.
copy and content, 286 for detailed information, 27 video in, 272–273 Web traffic, share by device, 296 Weed, Keith, 52, 112 Weight, 153 Weinstein, David, 71 Weller, Nathan, 159 Wells, H. G., 23 WhatsApp, 294–295 #WhatsInYourBag, ...
Boston: Pearson, 2014. Lafley, A. G., and Roger L. Martin. Playing to Win: How Strategy Really Works. Boston: Harvard Business Review Press, 2013. Levitt, Theodore. The Marketing Imagination. New York: The Free Press, 1986.
Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative process step by step.
In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape.
Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC.
Drawing on his varied experiences as a successful product designer and creative director, as well as a seasoned educator and a working parent, Fridolin Beisert's Creative Strategies: 10 Approaches to Solving Design Problems uncovers ...
Key creative strategies behind the world's greatest campaigns for anyone working in advertising, marketing, design, and communication.