Designing for Growth: A Design Thinking Tool Kit for Managers
- ISBN-10
- 0231527969
- ISBN-13
- 9780231527965
- Category
- Business & Economics
- Pages
- 256
- Language
- English
- Published
- 2011-06-28
- Publisher
- Columbia University Press
- Authors
- Jeanne Liedtka, Tim Ogilvie
Description
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
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Other editions
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- 2011
- 227 pages
- Paperback
- Columbia University Press
-
- 2017-07-14
- 32 pages
- Paperback
- Createspace Independent Publishing Platform
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