The post-World War II years in the United States were marked by the business community's efforts to discredit New Deal liberalism and undermine the power and legitimacy of organized labor. In Selling Free Enterprise, Elizabeth Fones-Wolf describes how conservative business leaders strove to reorient workers away from their loyalties to organized labor and government, teaching that prosperity could be achieved through reliance on individual initiative, increased productivity, and the protection of personal liberty. Based on research in a wide variety of business and labor sources, this detailed account shows how business permeated every aspect of American life, including factories, schools, churches, and community institutions.
Pazarlama estetiği
These sophisticated pages are a springboard of ideas for anyone needing, studying, or creating business-image identities. A survey of the best new work in corporate identity programs, from letterheads and...
本书反映了当代管理科学的最新忏悔成就以及面临的新问题等内容。
本书介绍了一套较系统的VI设计模块和范本,内容包括:CIS概说、VI设计的程序、VI设计模块与精彩案例、VI设计的目录案例。
《广告与设计》系列教材/张祖健主编
企业识别: CI的策划和设计
In the autumn of 2000, Taco Bell Corporation found itself caught between Friends of the Earth, a not-for-profit environmental advocacy group, and Kraft Foods Corporation, a business partner that manufactured and marketed grocery store ...
Housed in a special anti-static package, the book features a foreword by Richard Danne, an essay by Christopher Bonanos, scans of the original manual (from Danne's personal copy), reproductions of the original NASA 35mm slide presentation, ...
This far-reaching collection offers inspiration, insight, and an indispensable reference tool for graphic designers and their clients.
In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage.