Changing the Playbook: How Power, Profit, and Politics Transformed College Sports

Changing the Playbook: How Power, Profit, and Politics Transformed College Sports
ISBN-10
0252097882
ISBN-13
9780252097881
Category
Sports & Recreation
Pages
224
Language
English
Published
2015-12-15
Publisher
University of Illinois Press
Author
Howard P Chudacoff

Description

In Changing the Playbook , Howard P. Chudacoff delves into the background and what-ifs surrounding seven defining moments that transformed college sports. These changes involved fundamental issues--race and gender, profit and power--that reflected societal tensions and, in many cases, remain pertinent today: the failed 1950 effort to pass a Sanity Code regulating payments to football players; the thorny racial integration of university sports programs; the boom in television money; the 1984 Supreme Court decision that settled who could control skyrocketing media revenues; Title IX's transformation of women's athletics; the cheating, eligibility, and recruitment scandals that tarnished college sports in the 1980s and 1990s; the ongoing controversy over paying student athletes a share of the enormous moneys harvested by schools and athletic departments. A thought-provoking journey into the whos and whys of college sports history, Changing the Playbook reveals how the turning points of yesterday and today will impact tomorrow.

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