Semiotics in the United States

Semiotics in the United States
ISBN-10
0253115302
ISBN-13
9780253115300
Category
Literary Criticism & Collections
Pages
220
Language
English
Published
1991-09-22
Publisher
Indiana University Press
Author
Thomas A. Sebeok

Description

"As a glimpse onto U.S. American semiotics through the mind's eye of a witness, participant-observer, architect, and midwife, this slim but rich book fulfills its title." -- Journal of Linguistic Anthropology "This book is an invaluable historical, conceptual, and anecdotal account of the rise of semiotics in the United States." -- Review of Metaphysics Sebeok, who has done more to establish the field of semiotics in the United States than any other single scholar, here draws upon his personal experiences of half a century to present the achievement and current status of semiotics in this country. He focuses on salient individuals and intellectual issues, including theatre, television, folklore, sociology, tourism, and graphic design. He also examines semiotic applications to architecture, marketing and advertising, jurisprudence, and medicine.

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