Marketing Research: Text and Cases

ISBN-10: 0256018383
ISBN-13: 9780256018387
Series: Marketing Research
Category: Marketing
Pages: 692
Language: English
Published: 1977
Publisher: McGraw-Hill/Irwin
Authors: Harper W. Boyd, Ralph L. Westfall, Stanley F. Stasch

Description

18 Rothman tested four scales dealing with intentions to buy and concluded that the one involving gifts ( which brand do I want if I win the drawing ) has the greatest validity.19 Portfolio tests . These tests are named after the manner ...

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Other editions

Marketing Research
- 2008-10-31
- 720 pages
- Paperback
- McGraw-Hill/Irwin
Marketing Research: Text and Cases
- 1989-01-01
- 816 pages
- Paperback
- McGraw-Hill/Irwin
MARKETING RESEARCH: e-Book for MBA, 2nd Semester, SPPU
- 2023-11-01
- 256 pages
- Ebook
- Thakur Publication Private Limited
Marketing Research: Methodological Foundations, 13th Edition
- 2022-02-02
- 360 pages
- Paperback
- Independently Published

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