Promotional Strategy: Managing the Marketing Communications Process
- ISBN-10
- 0256021562
- ISBN-13
- 9780256021561
- Series
- Promotional Strategy
- Category
- Advertising
- Pages
- 755
- Language
- English
- Published
- 1979
- Publisher
- McGraw-Hill/Irwin
- Authors
- James F. Engel, Thomas C. Kinnear, Martin R. Warshaw
Description
Alfred Kuehn has specifically attacked the assumption of Markov analysis that repurchase is dependent only on the last purchase . 39 The effect of prior purchases appears to carry over into the future in the ...
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Other editions
-
- 2000
- 690 pages
- Paperback
- Pinnaflex Educational Resources Incorporated
-
- 1983
- 655 pages
- Paperback
- R.D. Irwin
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