Each is about the same size and manufactures Mr. Lang is thinking about expanding his market basically similar machinery . Each of the competitors by being willing to absorb the extra freight costs which has tended to specialize in its ...
本书以4P为基本构架,战略规划为核心,遵循战略规划到具体计划执行的逻辑思路,既涵盖了市场营销学的主要内容,又吸取了营销领域的最新研究成果,还提供了丰富的与各章内容能紧密结合的案例。
Basic Marketing Is Designed to Satisfy Your Needs This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers.
This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.
The book merges these approaches in an ongoing example in the analysis section. Readers review data from multiple sources, including consumer communication and consumer behavior observed through technology.
A tray liner used when McDonald's restaurants in Yugoslavia reopened on April 17 - also the date of the Belgrade marathon . The Cyrillic lettering at the top left reads : " Mac is the biggest natural source of energy .
Clippings from the popular business press.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
This text condenses the material found in Zikmund's Marketing, 5e to include all key topics without the boxes and end-of-chapter cases. This text gives professors the opportunity and flexibility to...
Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
The check was delivered by Oracle's man to the state's e - government director , a proponent of Oracle getting the deal . ... His . thing and didn't involve buying more licenses , says Bill Langlois , a state acquisitions specialist ...