Readings in Basic Marketing
- ISBN-10
- 0256025355
- ISBN-13
- 9780256025354
- Category
- Marketing
- Pages
- 607
- Language
- English
- Published
- 1981-01-01
- Publisher
- McGraw-Hill/Irwin
- Authors
- Edmund Jerome McCarthy, Andrew A. Brogowicz, John F. Grashof
Description
Thus, while production technology may remain an essential component of national development, it is marketing — in all of ... A CHALLENGE TO ALL MARKETERS In its 70-odd years of existence, marketing has grown to be an immensely powerful ...
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