Marketing: Strategic Foundations
- ISBN-10
- 0256028435
- ISBN-13
- 9780256028430
- Series
- Marketing
- Category
- Business & Economics
- Pages
- 903
- Language
- English
- Published
- 1985-01-01
- Publisher
- McGraw-Hill/Irwin
- Authors
- Paul S. Busch, Michael J. Houston
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