Marketing Management: From theory to practice
- ISBN-10
- 0256031525
- ISBN-13
- 9780256031522
- Series
- Marketing Management
- Category
- Business & Economics
- Pages
- 559
- Language
- English
- Published
- 1985
- Publisher
- Richard d Irwin
- Authors
- John A. Quelch, Benson P. Shapiro, Robert J. Dolan
Description
E. E. Maccoby , T. M. Newcomb , and E. Hartley , 3d ed . New York : Holt , Rinehart & Winston , 1958 , pp . 174-183 . 4. Bales , R. F. “ A Set of Categories for the Analysis of Small Group Interactions , ” American Sociological Review ...
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