Marketing Management: Strategy, planning, and implementation
- ISBN-10
- 0256031541
- ISBN-13
- 9780256031546
- Series
- Marketing Management
- Category
- Marketing
- Pages
- 820
- Language
- English
- Published
- 1985
- Publisher
- McGraw-Hill/Irwin
- Authors
- John A. Quelch, Benson P. Shapiro, Robert J. Dolan
Description
Mr. Swartz was part of the new management team . He had been moved from the position of manager , Marketing Services , in the Tool Steel Division to his new position , an exceptional promotion . He had a mechanical engineering degree as ...
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Other editions
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- 2006-10-17
- - pages
- Paperback
- McGraw-Hill/Irwin
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