Consumer Behavior: Marketing Strategy Perspectives

ISBN-10
0256031770
ISBN-13
9780256031775
Series
Consumer Behavior
Category
Consommateurs - Comportement
Pages
698
Language
English
Published
1987-01-01
Publisher
McGraw-Hill/Irwin
Authors
J. Paul Peter, Jerry Corrie Olson

Other editions

Similar books

  • Critical Marketing: Contemporary Issues in Marketing
    By Mark Tadajewski, Douglas T. Brownlie

    "This book will be essential reading for students and scholars in marketing, consumer research and cultural studies. It will also interest students of sociology and psychology."--BOOK JACKET.

  • Microeconomics and Behavior
    By James Halteman

    The book' s clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks.