Essentials of Marketing
- ISBN-10
- 0256060096
- ISBN-13
- 9780256060096
- Series
- Essentials of Marketing
- Category
- Business & Economics / Marketing / General
- Pages
- 512
- Language
- English
- Published
- 1988
- Publisher
- Irwin
- Authors
- Edmund Jerome McCarthy, William D. Perreault
Get the book
Other editions
-
- 2022-09-01
- 470 pages
- Ebook
- Taylor & Francis
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