Introduction to Advertising and Promotion
- ISBN-10
- 0256112533
- ISBN-13
- 9780256112535
- Language
- English
- Published
- 1993-01-01
- Publisher
- Irwin Professional Publishing
- Authors
- George E. Belch, Michael A. Belch
Get the book
Other editions
-
- 1993-01-01
- - pages
- Paperback
- Irwin Professional Publishing
-
- 1995
- 762 pages
- Paperback
- McGraw-Hill/Irwin
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