Introduction to Advertising and Promotion

ISBN-10: 0256112541
ISBN-13: 9780256112542
Language: English
Published: 1993-01-01
Publisher: Irwin Professional Publishing
Author: Belch

Get the book

Search the book

Search the book

Other editions

Introduction to Advertising and Promotion
- 1993-01-01
- - pages
- Paperback
- Irwin Professional Publishing
Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective
- 1995
- 762 pages
- Paperback
- McGraw-Hill/Irwin