Marketing: Principles & Perspectives
- ISBN-10
- 025611319X
- ISBN-13
- 9780256113198
- Series
- Marketing
- Category
- Business & Economics
- Pages
- 631
- Language
- English
- Published
- 1995
- Publisher
- Irwin Professional Publishing
- Authors
- Thomas N. Ingram, Raymond W. LaForge, William O. Bearden
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