Essentials of Marketing: A Global-managerial Approach

Essentials of Marketing: A Global-managerial Approach
ISBN-10
0256127468
ISBN-13
9780256127461
Series
Essentials of Marketing
Category
lærebøger
Pages
552
Language
English
Published
1994
Publisher
Irwin Professional Publishing
Authors
Edmund Jerome McCarthy, William D. Perreault

Description

Based on U.S. Census data and William H. Frey , " Boomer Magnets , " American Demographics , March 1992 , pp . 34-37 ; " Boomers Leave a Challenge , " Advertising Age , July 8 , 1991 , p . 1ff .; " Those Aging Boomers , " Business Week ...

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