Basic Marketing: A Global-managerial Approach
- ISBN-10
- 025612812X
- ISBN-13
- 9780256128123
- Series
- Basic Marketing
- Category
- Marketing
- Pages
- 866
- Language
- English
- Published
- 1994
- Publisher
- Irwin Professional Publishing
- Authors
- Edmund Jerome McCarthy, Stanley J. Shapiro
Description
... 675 Collins , Robert H. , 834 Conant , Jeffrey S. , 840 Cook , Ronald G. , 826 Cooke , Robert Allan , 841 Cooper ... Ronald E. , 832 Duncan , Calvin P. , 830 Duncan , J. Darcy , 283 Dunlap , Diane , 594 Dunn , Brian , 250n Durgee ...
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Other editions
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- 2013-02-25
- 784 pages
- Paperback
- McGraw-Hill Education
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- 2013-02
- 832 pages
- Paperback
- McGraw-Hill Europe
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