Introduction to Advertising & Promotion: An Integrated Marketing Communications Perspective
- ISBN-10
- 025613443X
- ISBN-13
- 9780256134438
- Category
- Advertising
- Language
- English
- Published
- 1993
- Authors
- Michael A. Belch, George Eugene Belch
Get the book
Other editions
-
- 1993-01-01
- 836 pages
- Paperback
- McGraw-Hill/Irwin
-
- 1993-01-01
- 836 pages
- Paperback
- McGraw-Hill/Irwin
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