Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective
- ISBN-10
- 0256136963
- ISBN-13
- 9780256136968
- Category
- Business & Economics
- Pages
- 762
- Language
- English
- Published
- 1995
- Publisher
- McGraw-Hill/Irwin
- Authors
- Michael A. Belch, George Edward Belch
Description
... time Telephone representatives refer service requests to the field Field representatives refer service requests to telephone reps Separate field and telephone accounts / territories Order Taking Field reps refer orders to telephone ...
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Other editions
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- 1993-01-01
- - pages
- Paperback
- Irwin Professional Publishing
-
- 1993-01-01
- - pages
- Paperback
- Irwin Professional Publishing
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