Sales Force Management

Sales Force Management
ISBN-10
0256137870
ISBN-13
9780256137873
Series
Sales Force Management
Category
Sales force management
Language
English
Published
1997
Publisher
Irwin Professional Publishing
Authors
Gilbert A. Churchill, Neil M. Ford, Orville C. Walker

Description

This research/theory based text cites the theoretical foundations of sales mangement. The material in previous editions has been expanded to include empowerment, stress management, leadership and strategic management. Experimental applications are also included appearing at the end of the chapters, providing the student with the opportunity to work relevant topics.

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