For courses in Advertising Principles. Advertising and Sales Promotion Strategy explores the full range of advertising principles and prepares prospective managers to understand the topic of promotion well enough to...
... time Telephone representatives refer service requests to the field Field representatives refer service requests to telephone reps Separate field and telephone accounts / territories Order Taking Field reps refer orders to telephone ...
The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change.
A private company with headquarters in Carlisle, UK, Eddie Stobart Ltd is in fact the UK's largest transport and logistics company. Chairman and Chief Executive Edward Stobart, the son of 'Eddie', believes the Cumbrian location has been ...
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly.
With comprehensive Learning Outcomes, Key Learning Points and Self Assessment features for each chapter Introduction to Integrated Marketing Communications is an indispensable resource for marketing students and practitioners.
"Integrated Marketing" boxes illustrate how companies apply principles.
Highlights of this edition: (a) Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written. (b) Text on Brand Personality and Image has been updated. (c) New Appendices have been ...
With a good balance of theory and practice and UK and European case studies, this noteworthy book covers a range of issues of significance to both the public and private sectors, and large, medium and small businesses.
Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market a business profitably.