New Products Management
- ISBN-10
- 0256187789
- ISBN-13
- 9780256187786
- Series
- New Products Management
- Category
- New products
- Pages
- 508
- Language
- English
- Published
- 1997
- Publisher
- McGraw-Hill/Irwin
- Author
- Charles Merle Crawford
Description
Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.
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