Applications in Basic Marketing: Clippings from the Popular Business Press
- ISBN-10
- 0256188343
- ISBN-13
- 9780256188349
- Series
- Applications in Basic Marketing
- Category
- Marketing
- Pages
- 213
- Language
- English
- Published
- 1995
- Publisher
- Irwin Professional Publishing
- Authors
- Edmund Jerome McCarthy, William D. Perreault
Description
Data Raids IRI Steals Back an Executive Nielsen Previously Stole ; Both Sides Steal Clients Scanning the Retail World By GABRIELLA STERN and RICHARD GIBSON Staff Reporters of Tue WALL STREET JOURNAL . When his phone rang at 4:30 a.m. a ...
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Other editions
-
- 1997-01-01
- 226 pages
- Paperback
- Irwin Professional Publishing
-
- 1994-05-01
- 235 pages
- Paperback
- Irwin Professional Publishing
-
- 2004
- 231 pages
- Paperback
- McGraw-Hill College
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