Introduction to Advertising and Promotion and Promotional Strategy: CPS Select Chapters (Santa Clara University Editon)
- ISBN-10
- 0256190178
- ISBN-13
- 9780256190175
- Pages
- 275
- Language
- English
- Published
- 1994-12-01
- Publisher
- McGraw-Hill/Irwin
- Author
- Michael A. Belch
