Direct Marketing: An Integrated Approach
- ISBN-10
- 0256197830
- ISBN-13
- 9780256197839
- Series
- Direct Marketing
- Pages
- 532
- Language
- English
- Published
- 1998
- Publisher
- Irwin/McGraw-Hill
- Author
- William J. McDonald
Description
This text and disk aim to provide comprehensive coverage of direct marketing practice and techniques, exploring marketing strategy and marketing management. Ten case studies are included.
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Other editions
-
- 2002
- 180 pages
- Paperback
- Kogan Page Publishers
-
- 2000-02-11
- 650 pages
- Paperback
- McGraw Hill Professional