Basic Marketing
- ISBN-10
- 0256204020
- ISBN-13
- 9780256204025
- Series
- Basic Marketing
- Category
- Marketing
- Pages
- 516
- Language
- English
- Published
- 2000-01-01
- Author
- William D. Perreault
Description
Basic Marketing, European Edition is intended as a first book in marketing, offering a comprehensive introduction to the fundamental principles of the subject. This adaptation builds on the highly successful US edition, offering a unique European perspective on marketing thought. Structured around the classic "4Ps" organization, the book offers students clear explanations, helpful frameworks and "how-to-do-it" techniques, with up-to-date examples to illustrate the concepts described.
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